Optimize Link Juice Flow To Improve Google Rankings

have previously talked about blog internal linking and how you can increase your search engine rankings by improving your internal linking structure. This article will focus on how to distribute your blog page authority flow to optimize the search engine rankings.



IMAGE BY: LADY-BUG
What is page authority?

Every page that has been indexed by the search engines receives a certain amount of authority. Search engines calculate the authority different one from another but in general the most important factor of getting blog page authority is to have good inbound links to your blog from other websites and blogs.

Page authority in Google is called PageRank. PR is calculated on an article by article basis rather than on a blog by blog basis. So your blog home page might have a PR5 ranking, while your most recent article might have PR0.

How does the link juice work?

Each page passes link juice (authority) and each linked page gets the authority. If your PR5 blog main page links to 10 different sites, each of these 10 links, internal and external, is going to get an equal amount of PR. So the higher the PR of the page that is linking and the fewer links the page links to, the more authority the linked page will receive from the link.

In general, the more internal blog pages you are linking to from each blog page, and the fewer external links you are linking to, the more authority your blog will maintain as a whole, as authority will continue to circulate around your blog pages.

Note that link juice is passed through all links. Every single linked page from your blog receives a percentage of the PR assigned from the page you link from. Each link counts, including “Contact Page” or “Email This” link and does take up the authority of your original page.

So for you it is important to consider all the different pages you link to on your blog. Think about which pages are important to you, which pages would you like to rank high in search engines and which pages deserve the passed authority.

How do I prevent link juice leakage?




The “nofollow” attribute on individual links is a mechanism that gives bloggers the ability to modify link juice/authority flow. For Google, nofollow links are dropped out of the link graph and are not counted.

You can employ nofollow attribute on your blog sites to limit the amount of link juice that flows out of your blog page to external pages on different domains, or you can use it to control where the link juice will flow to within your blog and the internal blog pages.

How do I use the nofollow attribute?

Add the rel=”nofollow” attribute in the links you do not want to send the link juice to. Add the rel=”nofollow” attribute to all the links that you do not want to be taking from the authority that could be recycled back onto your blog.

This is how a normal link looks like:

Google

This is how a link with rel=”nofollow” attribute looks like:

Google

Hopefully, this is another step of search engines optimization of your blog, that will eventually result in your blog ranking high for your blog content relevant keywords.